Social media can be a valuable addition to a department’s communications strategy. Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following introduction to social media.Please read this overviewprior to developing your social media presence.
What is social media?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
What are the benefits of using social media?
Billions of people around the world use social media to share information and make connections. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained.
Advantages of Social Media:
- Information and Updates
- Noble Cause
Disadvantages of Social Media:
- Fraud and Scams
- Security Issues
- Cheating and Relationship Issues
- Social Media causes death
Types of Social Media:
Facebook, Foursquare, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube, Skype and WhatsApp .
Facebook is a social networking site that allows people from around the world to network with friends, companies and organizations. Departments looking to build overall brand awareness should consider using Facebook.
Foursquare is a location-based social networking site available to users with GPS-enabled mobile devices. Departments who host several events should consider using Foursquare to encourage students to check into those events and venues.
Instagram is a social networking site that allows users to share pictures and short videos using their mobile device.
LinkedIn is a business-related social networking site used mainly for professional networking. Departments looking to connect with their current employees or alumni should consider creating a LinkedIn group.
Pinterest is a social networking site that allows users to organize and share content using virtual pinboards. With a large female audience, the website offers inspirational and creative content such as recipes, craft projects, fashion, and event planning.
Tumblr is a blogging site that allows users to post text, images, videos, links, quotes and audio.
Twitter is a micro-blogging site that allows people to post updates in 140 characters or less. Departments looking to engage their audience at a high frequency and have the resources to respond promptly should consider using Twitter.
YouTube is the world’s largest video sharing site. Departments with a videographer or high volume of videos should consider creating a YouTube channel to publish their videos.
Skype allows these registered users to communicate through both instant messaging and voice chat.
Whatsapp messages can be sent to those only who are in your phone book list or contact list. So you can’t grow your social network by using WhatsApp only.
I have conclude that , Social media is good for student because more good things but some are bad things also present in social media. So How to used social media is depends on students. Social media is mostuseful in educational life.